Email Marketing For Coaches: 10x Your Revenue in 7 Steps

If you’re looking for a way to Skyrocket the traffic of your business then you need to definitely try out email Marketing for coaches.

Generally, Email Marketing is one of the best marketing strategies you could ever try for any business.

It is easy to execute and the return on your investment is insane.

Before we get into how you can start email Marketing for your coaching business,  let’s go to highlight some of the benefits of email Marketing for coaches.

Benefits of Email Marketing for Coaches

1. You own your audience

Social media marketing strategies are awesome for getting traffic,  staying Afloat in your business email Marketing is the way to go.

This is because you own your audience and can market to them in any way you choose.

Aside from the strict email regulations that Govern email delivery, there are no complex algorithms to deal with in order to get to your ideal client.

The Organic reach on social media platforms like Instagram and Facebook is really disappointing.

You could have thousands of followers and only have a small percentage of them see your post on a regular basis.

With email marketing,  It’s different.

When you send 100 emails you are going to be reaching 100 people.

Nothing more,  nothing less.

If You Play Your Cards well,  email marketing can single-handedly take your business to the next level.

2. It’s Free

You can get started with email marketing for completely free.

All you need is email Marketing software and a will to make money in your business.

This means there’s enough room to test out different strategies without burning out your income.

3. The ROI is insane

For every $1 you invest in email marketing,  you stand to get $7.

That is an insane return on any investment you could place in marketing.

Email Marketing is so effective because everyone needs to check their emails daily

If You Play Your Cards well, your email might be one of those that are opened, clicked through, and converted to sweet income for your business

With those three major benefits of Email Marketing for coaches out of the way let’s go into how you could get started with this strategy.

Getting started with email Marketing for Coaches

Step 1: Know the Plan

The basics of Email Marketing are quite simple.

1. Know the goal of your email Marketing campaign
2. Create a funnel to complement it

If you’re an online coach,  the goal of the email marketing campaign is most likely to convert a new lead into a paying client for a business.

To create a funnel that helps you achieve that goal, you will need the following

A lead magnet to hook them into giving you their email address

An automated sequence to a new subscriber from being just a new lead to becoming a paying client for your business.

Step 2: Choose an Email marketing software

Once we know the plan,  it is time to choose an email Marketing software to help us implement it.

There are many free email Marketing software online but I highly recommend that you try out Aweber.

I personally use Aweber and love their entire user interface.

It is perfect for beginners and offers the basic tools to get started with email marketing completely for free.

I love their service and wouldn’t recommend anything else.

Step 3: Create your lead magnet

The next step of your email marketing process is to create your lead magnet.

If you’ve been on the internet for a while now you should definitely know what a lead magnet is.

A lead magnet is a free resource that you give a potential lead in exchange for their email addresses.

Given the amount to spend that people get in their emails, it has become a huge struggle to get someone to give you your email address.

Not unless you have an amazing offer that you’re giving for free.

Your lead magnet should be catchy and be able to Hook your potential subscribers into giving you their email addresses without any objections.

It should also be able to keep them interested in your brand and what you have to offer.

The way to make this possible is by making your lead magnet extremely valuable.

Most coaches kill their email marketing strategy because they feel that anything could make a good lead magnet.

But here’s the truth

Create a low-quality lead magnet and you will end up with subscribers who will want to have nothing to do with you or your paid offers because you failed to make the good first impression

The question now might be what makes for a good lead magnet

Well, it’s simple.

People love problem solvers,  and if you’re a lead magnet that solves a problem for them,  they’re more likely to fall in love with you and probably your offers.

No one is asking you to give out all of your knowledge in your lead magnet.

Instead, think of the main problem you solve with your programs,  then dig deeper and find me mini problems that you could solve with your lead magnet.

The key here is to help them get a quick win and then pitch your program which happens to be the all-in-one solution.

So your practical work for today is this,  take the time to think about your programs and what lead magnets can be complementary to them.

It doesn’t have to be an eBook,  in fact, the more creative your lead magnet idea is the better.

Below is a content kit that has a PDF with 100 lead magnet ideas for you to test out for your coaching program.

It also comes with over 1000 content ideas and scripts to last you all through the year.

If you are struggling to come up with content ideas to fuel your business and drive more sales, then make sure you grab this 365-Day content kit.

Step 4: Create your landing page

If you’ve downloaded a lead magnet from your favorite created online you most likely landed on a page.

This was the page where you were asked to put in your email addresses to get the lead magnet.

This page is called a squeeze page and it doesn’t have to be complex.

Most email marketing software makes it so easy for you to create a landing page that is directly attached to your email list.

So all you need to do is choose a template for the landing page and edit it to suit your branding.

Here’s an example of an amazing squeeze page that we use for our lead magnet. 

Step 5: Plan out  and schedule your sequences

Once you have created your landing page, the next step is to write and plan out your automated sequences.

The power of email Marketing is in how it can be automated.

Unlike with posting on social media, you do not have to be present to engage with every new subscriber.

You simply set up an automated sequence that nurtures them when they first join your list.

The goal of your automated sequence is to get them to know, like, and trust your brand enough to buy your programs.

This is why email Marketing is especially important for coaching businesses.

Since you’ll be selling highly-priced programs, you need to be able to build a relationship enough to have people feel comfortable about buying.

You can literally write out your emails and schedule them beforehand so that whenever a new subscriber joins your list,  they are automatically taken through your whole sales process.

 Step 6: Drive traffic

Everything is going well and it’s time to start driving traffic.

Traffic is the lifeblood of any business and to truly see a significant spike in your revenue you need to build out a consistent traffic system.

Thankfully, there are so many ways to drive traffic to your funnels using just the internet and for free.

You could use social media,  SEO, and much more.

Below are some of the guys with me on how to drive traffic with different platforms.

Feel free to check out the platform of your choice and learn how it works.

The key to success in fueling your business with traffic is to focus on driving quality leads.

In as much as numbers matter with traffic,  quality is a much better metric to focus on.

You want to make sure you’re only targeting your dream clients,  so you have a funnel full of people who are most likely to convert.

The best way to do this is by focusing on a platform where your ideal clients hang out on.

So do a quick analysis of your market and find out what your competitors are doing and what platforms they use in marketing their programs.

Chances are it’s going to be the same for you.

Content marketing is one of the best ways to drive traffic to your business.

This is because it’s free and helps you attract quality traffic.

If a potential client likes your content and finds it valuable,  you’re more likely to have them sign up for your list and subsequently become clients for your business.

Content helps you build an audience of people who know like and trust you.

And as you know where there’s a community,  there’s money to be made.

If you are pumped about content marketing,  I highly recommend that you read this guide where I show you how to get started with content marketing for coaches.

Step 7: Track your insights

With email Marketing for coaches, your Analytics is your best friend.

The key to amazing highly performing campaigns is in monitoring your metrics and testing out different elements.

Thankfully, many email Marketing software allow you to see how people are interacting with your email.

With this information,  you will be able to tweak your funnels to be more converting thereby increasing your chances of getting a sale.

Some of the most important Email Marketing metrics to monitor include your open rate, click-through rate, and delivery rate.

1. Open Rate:

Your open rate will give you an idea of how many people actually click into open and read your emails

If your email open rates are low,  then you know you need to work on your subject line to make it more catchy.

2. Click Through Rate

Your click-through rate is the percentage of people who have opened your emails and clicked a link to wherever you sending the traffic.

This measure will give you an idea of how people are interacting with your emails.

Lower click-through rates will allow you to craft better call To Action to compel more people to click over to your sales page.

3. Delivery Rate

The last metric is your delivery rate.

You need to be able to know how many of your emails are landing in the main inbox of your subscribers.

Due to spam regulations, it’s getting harder to land in the Gmail inbox and not spam.

So before you start sending your emails, make sure to have understood the different email regulations so your emails are a better fit and more likely to land in the main inbox

Advanced Tips on Email Marketing for Coaches

1. Create a Newsletter for your funnel

I know automation sounds awesome but if you looking to build an engaging community on your email list you will need to consider a newsletter.

There is this feeling of freshness that comes with sending regular email newsletters.

It doesn’t even have to be complex.

You could easily do a Roundup of your week while providing valuable tips to help your subscribers get further ahead in achieving their goals.

A creator that does this so well is Vanessa Lau.

Her email newsletter is called creator to CEO.

What does is simple.

Every week she does a quick summary of what she’s been up to and ends by sharing valuable tips that help align the newsletter to focus on the reason why people signed up.

She’s also able to plug in pitches announcing empty spots in her program.

Hence,  she’s able to get consistent clients without even having to launch massive campaigns over and over again.

2. Pay to play

Remember how I said for every $1 you invest in email Marketing you tend to get $7 back?

Well, that’s where this tip comes in.

If you have found that email campaign that performs very well over time.

Then run a campaign to it.

Since it has proven to help convert more leads to sales,  why not invest in your business to increase the revenue?

I do not recommend you start running ads from day one,  but once you start getting some metrics on your Email Marketing campaign.

Find out the trend among all your most performing campaigns,  create something much more converting, and run ads to them.

3. Learn funnel hacking

This guide has literally taught you how to build out a simple funnel using email marketing but you could still take it to the next level.

Funnel hacking is the process of building highly converting funnels to maximize the number of sales you make with the same amount of leads or traffic.

So YES,  a simple email Marketing funnel can do you a great good for getting a consistent amount of income but if you’re talking six figures or more with just a small amount of traffic,  you need to master the art of Funnel hacking.

By optimizing different elements in your funnels and offers,  you could increase the number of people that actually convert to sales.

The industry standard for a good conversion rate is 10%.

That means for every hundred people only 10 people will most likely buy.

Funnel hacking will allow you to Increase this percentage hence allowing you to make more money from the same amount of traffic.

You could also try using Upsells and cross purchases,  this way you make more money from a single customer and overall increase your business revenue without any added effort.

If you want to learn how to hack your funnel and 10x your Revenue, I highly recommend that you learn the way I learned this strategy.

Rusell Branson Is an insane funnel hacker and has made over seven figures doing this.

He has free training which I have taken and love myself.

This training will teach you everything you need to know about building funnels that grow your business on autopilot.

You don’t want to miss out on this much value, so sign up now.

Conclusion

If you enjoyed this post, you will certainly love this related guide on Digital Marketing for coaches.

At the end of your read, you will have brainstormed a master plan guide to take your coaching business to the next level using digital marketing.

If you are feeling pumped, you should also take this free 7-day crash course to help your launch or Relaunch your coaching business from scratch.