These are 7 of the best ways to market your business online in Nigeria
- Content Marketing
- Influencer Marketing
- Email Marketing
- Network Marketing
- Affiliate Marketing
- Paid Ads
There are several ways how to market your business online in Nigeria.
You can have the most amazing product or service but still get no sales or customers. There’s no way anyone is going to buy if they don’t even know your business exists.
It is therefore wise that you figure out your marketing strategy from the get-go even before you launch your business.
How To Market your business online in Nigeria: 7 Ways
1. Content Marketing
Content marketing is the strategy of using content to get your business in front of the right audience and show that you’re worth working with.
No matter what type of business you’re running, content always has a way of marketing your business and doing it for free.
Content marketing is so powerful because the different platforms you’ll be creating content for, all have powerful algorithms that will only show your content to your target audience.
For example; If you own a YouTube channel and you share fashion design inspirations, YouTube can never recommend your video to a football fan.
Your videos will only be seen by those who love fashion, and this way you can promote your fashion design business to a smaller set of people that are sure to convert to sales.
Another reason why you need to prioritize content marketing is that it helps you build an audience of people that know, like, and trust you.
A group of people that’d be more likely to buy from you when you actually promote your business to make sales.
With content marketing, there’s one mistake you need to avoid. Stop creating content that sells ever so often.
This type of content gets your followers and audience irritated. It makes them see your business as desperate and sleazy.
You want to create content that adds value to your potential customers and makes them see your business as credible and worth transacting with.
Again, with the fashion design example, instead of sharing videos where you ask your potential customers to buy from you, you’re better off sharing videos with fashion inspiration, ideas, and news, and building an audience of fashion-savvy individuals.
To make sales, instead of dedicating a whole content piece to simply advertising your business, create content that adds value and leave a call to action asking them to comment for inquiries about your services.
There are different forms of content marketing.
- Search Engine Optimization:
Also known as S.E.O, is a truly powerful way to get free traffic to your business.
Content marketing platforms like Google, Pinterest, and YouTube are Search engines, and what this means is your content pieces are easily searchable on their platforms.
Unlike Instagram and other social media platforms, the content you create on these different search engines lives on forever.
It is therefore a huge investment for your business to create content for platforms like these, as you won’t have to worry endlessly about new content pieces to promote your business as you would with social media.
So how can you promote your business with SEO
SEO is a skill it involves getting your content your rank at the top of these different search engines.
Whenever a keyword related to your content piece is searched on these search engines by your ideal customer, your content sits at the top waiting to be clicked.
There are several search engines online including Google, Bing, and YouTube.
Google happens to be the best option for Businesses in Nigeria. It provides different avenues for business owners to show up on search results.
These include Google Maps, Google’s First Page, suggested results, and more.
S.E.O takes a lot of time to yield returns and as a busy business owner in Nigeria, you might not be tech-savvy enough to learn this skill.
Although, it’s worth understanding that S.E.O can produce results worth millions for any business.
If your budget allows you, It is worth the pay to hire experts to take care of ranking your website to show up online.
To get started with SEO with blogs, You’ll first need to create a website for your business.
Here’s an easy website creation guide for business owners, read this article to learn how to create a business website in Nigeria.
- Video marketing:
With the rise of video platforms like TikTok, YouTube shorts, and IG reels, the reach for video content pieces is insane.
With video, your potential customers feel a lot more bonded to your brand.
They know who it is they are doing business with, this way they form a personal relationship with you and start to know, like, and trust your business.
- Social media marketing
Social media marketing involves creating content on social media and having the algorithms on these different platforms promote your content.
Understanding these different algorithms can be a pain in the neck, considering their constant updates but once you crack the code, marketing on social media can be really profitable.
To make this work, you need to show up with valuable content on a consistent basis.
You’ll also need to make sure you’re engaging with your community and similar communities in your industry to gain exposure.
There are several social media platforms to consider in marketing your business. Here’s a List of some of the best social media platforms for Marketers in Nigeria.
2. Influencer marketing
This type of marketing is very powerful, especially for e-commerce businesses. It involves leveraging influencers to get your business in front of the right audience.
Who are influencers?
Influencers are individuals who have built a following of some sort and can now influence their buying decisions.
Influencer marketing can be a powerful marketing strategy. You’ll be getting your business in front of the exact audience without having to build a following from the ground up.
As opposed to the conventional Facebook ads and paid ads technique, influencer marketing is much more powerful. This is because people are more likely to make purchases based on the recommendations of their favorite influencers.
It’s also much more cost-effective.
There’s so much to keep in mind when considering influencer marketing as a strategy.
The most important of them is to make sure you’re picking the right influencer for the job.
A popular misconception is the fact that the larger the follower base of an influencer, the more effective they are to work with.
That is simply a blatant lie based on these two reasons
- It’s not uncommon to have people buy fake followers just to be tagged influencers.
- Second, marketing stats have proved that the larger an influencer’s following grows, the more likely they are to lose touch with their audience hence reducing the influencing power of these influencers.
It is therefore really crucial to pick the right influencer to make sure your marketing campaign turns a profit.
3. Email marketing
For Nigerian businesses, email marketing can be the best marketing investment to make.
It costs almost nothing to execute this marketing strategy and this strategy is barely used enough by businesses in Nigeria. This strategy is hence still a blue ocean.
Although email marketing is a cost-effective marketing strategy it requires a huge learning curve.
You will need to know how to craft sales funnels and A/B test different elements of your funnels to make sure you’re converting every single lead your business gets.
Here’s a brief overview of how email marketing works
I need you to understand that email marketing for e-commerce is quite different from email marketing for service and information businesses.
Although, the basics still remain the same. To make email marketing work for you, you’ll need:
- A lead magnet
Your lead magnet is a free resource you give to your potential customers in exchange for their email addresses.
- Automated Email Sequence
Once your lead magnet is received by your subscribers, they are automatically sent a series of emails to show them why your business is the business for them.
There’s so much that goes into this, you need to make sure your email subject lines are triggering so your emails get opened.
You also need to make sure your email copy actually entices them enough to want to buy from you.
Email marketing is a powerhouse for marketing your online business, whether it be a service-based business or an e-commerce business.
Remember the time when Facebook and its sister platforms shut down for almost a day worldwide?
What would have happened if you had a huge following on these platforms and they never got re-opened?
It simply means all your hard work will go down the drain. This is why Email marketing is so crucial for businesses looking to scale.
Interested in this strategy? We have a more in-depth Guide on Email Marketing, Feel free to check it out.
4. Network Marketing
This type of marketing is fun and I love it. It involves building relationships with your prospective clients instead of having them reach out to you organically.
It works so well for service-based businesses like agencies and coaching businesses.
With network marketing, you need to make sure you’re giving value first. Avoid trying to desperately shove your product or service in the face of your potential customers or clients.
Network marketing is a form of marketing that involves hanging around where your target audience is and having them see you as the business for them.
A few places to go to find your target audience and build relationships with them include:
- Facebook groups
5. Paid Ads
“Paid ads” is short for paid advertisement. It is the strategy where you pay a certain amount to get in front of your ideal customer.
Paid ads can be magical, especially if your business is set on a solid foundation and either offers an Irresistible product or solves a massive problem for your potential customers.
To make paid ads work, you need to have an exact description of your ideal client. This will enable you properly target them and promote your business.
Scores To Settle Before Marketing Online In Nigeria
1. Find Your Niche
Your niche is a segment of a large market in which you’ve chosen to launch your business.
It’s not uncommon to see newbie businesses launch their businesses in huge markets.
It might feel like the larger the market you’re providing your products and services to, the more profitable it’ll be for you.
Unfortunately, this isn’t the case. Before you launched your business into your target market, there were already other businesses existing. You’d therefore be going up against a huge competition if you choose to settle for a larger niche.
Define Your Unique selling proposition
This is what differentiates you from your competitors.
Your unique selling proposition is the reason why your potential buyers will consider you as opposed to buying from your existing competitors.
To figure out your unique selling proposition, you could ask the following:
- What problems do I solve for my customers?
- How well does my business solve this problem as compared to my competitors?
These are 5 of the best ways to market your business online in Nigeria.
If You’re Ready to market your business online in Nigeria, Make sure you grab our FREE Digital Marketing Course.