The concept of social media marketing for coaches is extremely amazing.
Growing a coaching business from scratch has become so easy thanks to social media.
No matter what type of coach you are, you can rest assured that there is a social media platform that would fit perfectly into your business.
Moreso you don’t need to pay a dime if you choose to generate leads organically on social media.
Today I’m going to share a proven step-by-step guide on social media marketing for coaches, so you can your dream clients on Social media for free.
Importance of Social Media Marketing for Coaches
In this day and age, it is now more of a necessity than an option to have a social media presence that fuels your business.
Everyone is on social media and where there’s traffic there is money to be made.
Popular social media platforms have hundreds of millions of active users and your target audience is most likely a part of that.
There are so many benefits to social media marketing for coaches,
- It is free
- It allows you to build real relationships
- It gives you quality information about your target audience.
Now that we both know why you should be marketing on social media, how about I share a step-by-step guide so you can get started with social media marketing for your coaching business?
4 Steps To Social Media Marketing For Coaches
Step 1: Choose the right platform
Thanks to the internet, there are so many social media platforms in existence right now.
With that much leverage, It is not surprising that not all of these platforms will work well for your type of business.
It is therefore important to know the platform that suits your business beforehand.
LinkedIn being a professional social media platform might be perfect for professional-based coaches like leadership coaches and the rest but might not work well for more lifestyle-based coaches.
One of the biggest mistakes new coaches make when marketing on social media is choosing the wrong platform.
The best social media platform for your business is where your target audience is.
Think about where your ideal clients are and then brainstorm a list of the different social media platforms they are actively engaging on.
The goal of this step is to make sure that you are creating content and building an audience on a platform that actually has your target audience.
If you’re finding it hard to know who your target audience is and what social media platform they might be using, you can also try listing out your competitors and analyzing their social media strategy.
Find out what other coaching businesses offer the same services as yours and see what social media platforms they use.
If they also serve a similar target audience as you, those platforms will most likely be suitable for your business.
Either way, it is very important to nail your audience and the platform they use from the get-go in order to 10x your marketing ROI.
Different social media platforms house different types of audiences and some of them include:
- Facebook and Facebook Groups
So do your due diligence, and make sure you find out what platform will fit best for your coaching business.
Step 2: Develop your content strategy
The amazing thing about social media marketing for coaches is how it can be done completely free.
This means you don’t need to pay a dime to start marketing on social media.
With such an advantage comes a huge problem, “the low barrier to entry.”
Since marketing on social media is completely free, anyone can use it and so the competition becomes a lot more fierce.
It is therefore important to have a strategy that drives your social media marketing game.
Since content is the machine that drives an organic social media strategy, you will need a strategy that helps your content stand out against the competition.
This is where your content strategy comes to play.
At the core of every successful social media strategy is a well-planned content campaign.
Since you won’t be paying to play the game of social media, you will need your content to do the work for you.
Your content strategy will help you create helpful and quality content pieces that hook your dream clients into your brand and 10x the chances that they would want to work with you.
The goal of every social media strategy especially for coaching businesses is more than just vanity metrics.
You also want to be able to use social media to fuel your business and make money.
This is why you need to have a plan for what type of content is able to convert your followers into sales.
Crafting an effective content strategy that works and moves the needle for your coaching business requires in-depth planning and research.
Thankfully we have a post that goes more in-depth on content marketing for coaches and by the end of your read, you should have a full-fledged content strategy at hand.
3. Planning your funnel
Not that we’ve established that social media is more than just a place to post content and get engagement, you need a clear plan to turn it into a money-making tool for your business.
You need to use social media as a tool to fuel your business and funnel.
The reason why most coaches fail to make any money on social media is that they use it the wrong way.
With the massive reach potential on social media, you should be using these platforms to generate leads and drive traffic to your funnels.
A funnel is a simple illustration of the entire journey a new lead goes through to become a paying client for a business.
If you don’t have a proper funnel that runs your business behind the scenes, you’re running your business the wrong way.
Funnels are especially important for coaches and here’s why: As an online coach offering 1:1 services, your programs and services are most likely priced on the high end.
Let’s say you have a program that costs $1,000 per enrollment.
It is almost impossible to hope that a new follower who just landed on your page will get pumped up to the extent of buying your offer right away.
Even if they love the offer, they most likely have objections as to whether or not it’s a good fit for them.
The job of your funnel is to work a potential through a compelling and convincing journey of value with hopes of getting them to buy your offers at the end of the day.
A simple funnel will include a planned series of valuable content in the form of emails, videos, and even stories that gets a new lead to know, like, and trust you enough to want to buy from you.
Once trust is established and a real relationship exists between you and your potential clients, your chances of making sales irrespective of how expensive your program will increase drastically.
So before you even start posting on social media, you need to make sure that your funnel is all set and ready.
When you are ready, read this post to learn all of the basics on how to build a powerful but simple funnel for your coaching business.
One of the best ways to create a funnel for your coaching business is using email Marketing.
With an email Marketing strategy, you will be collecting the email addresses of your needs at the top of the funnel, and subsequently nurturing them into becoming sales for your business using emails.
The power of email Marketing is the fact that you own your list and can control how well it works for you.
No algorithm can limit your reach or ban you from assessing your audience.
Moreso, it is completely free to start and will serve your business in the long run.
Creating an Email Marketing funnel is extremely easy and we have just the guide you need.
So make sure you read this guide on email Marketing for coaches to learn how to build a free email marketing funnel that runs your business on autopilot.
4. Planning your Workflow
The Key to social media success on whichever platform you choose is in staying consistent.
Studies have shown that it takes an average of six months to build a brand on social media.
So don’t expect to see results on the first week of posting consistently on social media.
Many coaches give up before they even get to experience success and this is why people feel social media doesn’t work.
A simple way to ensure social media consistency is by creating systems.
Having effective systems will help you stay consistent in growing a strong social media presence that serves your business in the long run.
A good social media workflow should include:
A. Content ideation and research workflow
One of the reasons why people find it hard to stay consistent on social media is the lack of ideas.
The backbone of every content strategy is in the ideas.
That said, it’s no surprise that this tends to pose the most struggle for coaches who want to get started with social media.
Thankfully there’s a way out.
By planning a workflow that allows you to brainstorm and research new and creative content ideas, you will be able to build a handy list of content topics that resonate with your audience and overall brand messaging.
There are so many to find new and effective social media content ideas, here are some of our recommendations.
- Read our curated list of 16 creative content ideas for coaches to get a proven list of ideas that will help you get more sales and clients.
- Get inspiration from your competitors: Make a list of all your competitors and generate ideas from their best-performing content pieces.
- Use a tool like Answer the public to find the most frequently asked questions in your industry.
- Try this 365 Coach’s Content collection
This coach’s content collection is our very own solution for coaches who struggle to come up with creative content ideas to fuel their business.
This collection is a 3-in-1 pack with everything you need to create content that goes viral but also makes you a whole lot of money.
- A Content idea bank with over 1000 engaging content ideas tailored to help coaches like you get more engagement and sales
- A highly intuitive 365-day content calendar to plan your entire year in advance
- A Scripts and template bank with sales script to plug and play in your business
If you struggle with content ideation and even creation, this content kit is the content bestie you never knew you needed.
b. Content creation and batching workflow
There are so many content formats you can use in creating your social media content.
You can choose written posts, educational carousels, long or short videos, or photos of your business/brand.
No matter what format you choose, you need a content creation workflow.
The key to being more productive and efficient with your content creation is to do so in batches.
So instead of creating content each time you want to make a post on social media, you could instead block out an entire day in a month to create all the content pieces for that month.
This way you maximize the creative juices that flow during this workflow and save time overall.
Your content creation workflow can include tasks like:
Content writing: Where you’ll write out the captions, video scripts, and text elements of your content.
Content creation proper: Depending on the type of content you will be creating, this stage will look a bit different.
For image carousels and graphics, you might need to use a tool like Canva with millions of free templates to create eye-catchy graphics for your brand.
Whereas for video content, you just need to start filming the content and editing it for social media.
Once you have all of the content pieces ready and set to go, you can use scheduling software like the Facebook creator studio to schedule out these content pieces for when you need them to go live.
C. Community building and Engagement workflow:
It is called social media for a reason.
You don’t expect to schedule out a bunch of content pieces, sit back and expect massive engagement.
You need to be social enough to be able to build a real community that gets engagement and wide reach.
Most social media algorithm reward engagement and so the more engagement you get, the more reach you will enjoy.
Your engagement workflow will include tasks like:
- Dropping and answering daily comments
- Answering your DMs
- Posting on your stories (If the platform permits)
Social media is extremely powerful for generating leads and it’s free.
Remember to pick just one or two social media platforms to focus your strategy on, anything more will cause more harm than good.
Overall, by following the above-listed steps you will have everything you need to be successful on social media.
FAQs on Social Media Marketing For Coaches
1. First, you have to choose between marketing organically or with paid ads.
2. Make a list of the best social media platforms for your specific industry.
3. Choose one or two of these platforms and learn how their algorithms work.
4. Learn crucial skills like storytelling, copywriting, and branding to make your content more on-brand and cohesive.
The best platform for your coaching business will highly depend on your specific industry and target audience.
So hypothetically speaking, the best social media platform for your coaching business is anyone that has your target market actively engaged.
Social media is extremely important for coaches because consistent sales on high-ticket programs will require a human element to your brand.
You need to be able to build real relationships with your potential clients in order to gain enough credibility and trust that compels them to buy.
Thankfully, social media helps you do this so easily.
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