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Website Design For Coaches: The Beginner’s Guide

Website design for coaches is not about choosing the perfect colors and graphics to make your website look as aesthetic as possible.

Instead, it is an intricate art of making your website better optimized for conversions and sales.

To create a perfect coaching website, there are so many factors that need to be put into consideration.

A well-designed and optimized website can work wonders for the sales and revenue of your coaching business.

As you already know, your coaching website is your digital image and home.

It is a very important element of your branding as a coach.

The more professional and relevant you make your coaching website feel to potential clients, the more likely you will be to convert them to sales.

This is an intentional web design for coaches guide and if you stick with me till the end, you have a clear image of what needs to be done to make your website much more optimized for conversions.

Before that, make sure you sign up for our free 7-day crash course to set up the solid foundation of your coaching business before you even think of building out your coaching website.

Take this free course to teach you how to find your perfect niche, create an irresistible offer and Build Systems that run your business profitably.

Benefits of Website design for coaches

There are so many benefits to owning a professional website for your coaching business.

The three major benefits are:

1. To Attract premium clients

Premium attracts a premium, an unprofessional website will definitely attract more high-ticket clients.

If you’re tired of attracting low-quality and paying clients, you should probably look at how well you’ve designed your website.

If it’s crappy, what is most likely the reason?


No matter how valuable your content and solution might seem, it will be less convincing and compelling to clients if you have a crappy online image.

You need your price points to match your branding.


And so if you’re thinking about charging high prices for your services, you should definitely reconsider your coaching website design.

2. More consistent leads

One of the key components of web design for coaches is SEO.

SEO stands for Search Engine Optimisation and it is the process of optimizing your website to show up in front of your ideal clients.

Unlike with social media where you have to constantly crank out daily content to keep showing up in front of your ideal clients, SEO is a set-and-forget marketing strategy.

With SEO, you will be Optimising your website with certain keywords that your dream clients are typing into Google.

If you do the work well, your coaching website or show up whenever your dream clients type in a specific keyword.

And if that keyword gets a high search volume every month, you have yourself an asset sitting on the first page of Google driving in leads for your business.

3. Increased conversions

The better optimized your coaching website is, whether in design or strategy, to be at converting your dream clients to paying customers.

With those benefits out of the way, let’s get right into the art of website design for coaches.

Key Elements of a Proper Website Design For Coaches

1. Website Copy

This is probably the most important element of your coaching website design.

It is the text and content you read whenever you land on the website.

It has a huge role to play in whether or not potential clients reach out to make inquiries about your services or leave your website never to return again.

Seeing how important your website copy is in bringing sales to your business, you need to take this element quite seriously.

Shockingly placed above branding, this is a key determining factor of how effective your website will be at generating leads for your business.

A good coaching website copy does a good job of compelling potential clients to see value in your services and programs.

As opposed to in-person marketing, where you get to leverage one-on-one conversations, tackle any objections they might have, and build confidence with them.

It’s different with a website.

Since you won’t be actively present to tell a potential client why your $2000 coaching program does what you say it does, your website’s copy should be congruent and content enough to build trust.

A copy is quite different from the generic content you see on most coaching websites.

Have you ever heard of copywriting?

You’re going to need that skill in real-time.


The mistake most coaches make with their website design is leaving out the job of copywriting to their website designer.

Most website designers are not copywriters.

While a website designer can crank out awesome designs to make your website stand out, most of them will suck at creating the content of your website.

Having a nonconvincing website copy is as good as having a bad website.

So unless the designer clearly states that they offer copywriting services, you should have your website copy well written already.

There are so many elements to Powerful website copywriting
Some of which include:

  • Brand Storytelling
  • Copy structure from headline to CTA
  • Unique selling Proposition
  • Human Psychology
  • Power Words usage and much more

You can DIY your website copy by learning the basics of copywriting for coaches here in this post.

But if you’re too busy with other projects in your business, then outsourcing this aspect of your website on platforms like Fiverr and Upwork is an option.

Sure it might cost you a couple of hundred dollars, but the return on your investment with how much sales you be getting from your website is worth the spend.

2. Design

You saw this coming right?

When people think of website design for coaches, this is what first comes to mind.

  • It’s how beautiful a website is
  • How the fonts look so aesthetic
  • And how the graphics on a website are to die for.

This element of your coaching business shouldn’t give you a headache.

As long as you choose minimalistic and professional colors, fonts, and design elements for your brand, this should be an easy element to get over with.

Overall, the key to success with your Design is consistency.

Make sure to use the same colors, fonts, and design elements across all the pages of your website and even on your social media content.

It will help your entire brand stick better and be more appealing to potential clients

You’re going to most likely have to outsource this aspect of your coaching website to a professional.

I’m strongly against DIYing your website design unless you know what you’re doing.

The cost of getting a website designer and outsourcing your website content to an expert can quickly add up, but we have a solution for that.

If you could find a website designer that offers in-package copywriting services, be able to state heavily on cost instead of having two separate freelancers do the work.

If you need recommendations for 2-in-1 website designers, this is the freelancer we personally recommend to all of our clients here at ProAgencySpot.

You can check him out when you’re ready to design your website.

Make sure to keep your unique brand style in check and induce elements that help your website fit into your overall brand identity,

This guide on Branding for coaches should give you a headstart when it comes to crafting a powerful brand identity on which to base your website design.

3. SEO

As mentioned earlier, this element is extremely important if you’re really serious about getting consistent clients and making predictable income.

SEO is the art of optimizing your website with certain keywords so that they show up on Google in front of your target audience.

Google gets over a billion search queries all over the world per day.

People are constantly searching for products and services that problems.

If you can have your website show up on Google for your search query, there’s a lot of money to be made.

If you found this website by searching on Google, that was SEO at work.

With so much potential, SEO should be at the core of every website design for coaches.

So once you have your website content and design created, you should consider getting serious with your SEO.

One thing to keep in mind with SEO is that it takes time to pay off, especially with a new website that hasn’t built trust with Google.

Usually, it takes up to 3 months for your website content to start showing up on Google, but it’s worth the wait.

Our website currently gets about 100,000 impressions just from Google.

That’s quite a lot.

A way to get started with your SEO strategy is to set it up and stay consistent.

Soon Google will start seeing your website as authoritative, and at that time your content will start ranking.

In the meantime, you could focus on driving traffic with other traffic sources like Facebook groups and social media.

I could spend all day talking about SEO and how you can get started, but we’ve already done that in this post on how to get started with SEO for coaches

Read that up when you’re ready to start your SEO strategy.

You can do SEO with your blog posts or with your pages.

This is a blog post optimized for SEO while this is a website page.

They are quite different.

If you’re looking to outsource this aspect of your business, you need to understand the difference.

Most website designers offer SEO services where they optimize your website pages to show up on Google.

And so maybe you have an e-services page you want potential clients to find on Google

E.g business coaching services

You can optimize your page to show up on Google for that keyword.

Most website designers offer amazing SEO services, so this shouldn’t be a problem.

The freelancer we recommended on Fiverr also offers SEO services, until you can have all of these three elements of your website outsourced to the same person.

This way you can negotiate the cost and cut down your budget

By the way, SEO is just a piece of the puzzle in the insane game of digital marketing and if you are serious about taking your business to the next level, you will need to read this guide covering the basics of digital marketing for coaches.

4. Your ToolKit

Your toolkit is just as good as your website.

Knowing the right tools and software for your website can help you create a website better designed for conversions.

Here are some of the best tools we highly recommend every coaching website adds to its toolbox.

A. A good website hosting

A common mistake coaches make when creating their website is trying to save costs by sticking with cheap and crappy hosting.

But cheap isn’t always premium.

This is especially true when it comes to hosting your website.

For anyone who doesn’t know what website hosting is.
It is a storehouse of your website.

If Coaching website.com is your domain name, then your web hosting is the house where the domain is hosted.

It’s extremely important to invest in quality website hosting for your coaching website.

Cheap website hosting will

  • Slow your website down
  • Open your website the risk of hackers
  • Cause frequent downtimes on the website

If you already have a website hosting that is probably causing a website to be slow or unavailable to visitors landing on your page, then you need to think again.

If you are a new coach and haven’t already gotten your hosting, then I highly recommend that you try out Bluehost.

Bluehost is perfect for beginners and it’s quite affordable as well.

They also have a huge customer service and a total review of

So if you’re looking to host a WordPress website, you should give them a try.

B. A lead-capturing software

You’ve probably seen one of these but just didn’t know.
Have you ever been on a website and noticed a pop-up or a sidebar that has an email input section?

That is lead-capturing software at work.

Every coaching website should have this.

This will allow you to convert your website visitors into email list subscribers.

I’m sure you’ve heard it quite a thousand times already, but you need to build your email list.

Especially important for a coaching business is where you’ll be selling high-ticket services.

The key is to collect these email addresses and then nurture your leads by sending regular emails.

The goal of those emails is to get them to know like and trust you enough to buy from you.

Not using lead-capturing software will mean that you are losing out on a lot of potential leads who land on your website for the first time but never return.

We currently use a software called sumo.com to capture leads on our website and it has been excellent.

It is also completely free to use, so make sure you sign up for your account and start collecting those leads on your website

website design for coaches

C. A functional funnel builder

So what’s next after you’ve collected email addresses from your website?

Ideally, you want an automated sequence of emails to go off to those leads and sell them your offers.

You don’t expect to manually go out and send those e-mails whenever someone signs up to your email.

Because you said shouldn’t.

Using a funnel Builder, you can connect your lead-capturing software to automatically send emails to every new subscriber on your list.

This way you have a system in place to actively natural every new subscriber and maximize the chances of them becoming paid clients.

Funnels are a blessing to every business because they can run your business and get consistent sales on autopilot.

Consistent traffic + an optimized funnel= predictable income.

If you’re serious about scaling your coaching business, then you need to take funnel building a lot more seriously.

Luckily for you, there is a free way for coaches like you to learn everything that goes into building a funnel that runs on autopilot and become pros in no time.

I quickly want to introduce to you a free funnel-building workshop, perfect for coaches.

It’s hosted by Rusell Branson, a multiple 7-figure funnel builder who has helped many coaches scale to insane figures using the power of funnels.

Remember it’s free…So grab your spot and take this web class Now

5. Crucial Pages

This element of website design for coaches is quite straightforward.

You are certain pages that should be on your website to help build trust and get people to buy.

These pages include your;

  • About us page
  • Services page
  • Testimonial or portfolio page
  • Contact us page

The goal of the pages is to help further validate the legitimacy of your Brand and build trust with website visitors.

More information you share about your business and its unique journey in relation to the client’s needs and desires, the more likely you will be to win them over and get them to pay for your services.

Here’s a more in-depth article that should show you exactly what should be on each of these pages to ensure maximum conversions.

How To Create Your Coaching Website From Scratch

If you are a solopreneur that loves to DIY everything, I got you.

Here’s a complete blog post on how to create your coaching website from scratch.

This blog post will show you step-by-step how to create a website and the best service providers to use.

But… DIYing your website could take days if not weeks.

It can also be frustrating to deal with all the Tech issues that might arise.

So if you’re looking to get your business off the ground quickly, you’re better off outsourcing your website design to a professional.

FAQs on Website Design For Coaches

How do you make a coach website?

It’s easy. Pick a website builder of your choice, I recommend using wordpress.
Make sure to Plan out your website pages, design, copy, and toolkit before you even start building.
Finally, learn the core basics of website design from free resources on Google and Youtube.

Or Consider outsourcing the entire work to an expert on Fiverr.

What should I include in my coaching website?

Your coaching website should have:
1. A highly compelling copy to engage your website, visitors
2. An aesthetic and professional website design to wow your audience
3. A lead-capturing software to collect the emails addresses of potential clients
4. Optimized pages to share more information about your offers and services.

Do I need a website for my coaching business?

Yes, Yes, and Yes! You need a coaching website now more than ever. This simple digital asset adds so much credibility to your business and will help you reach a wider audience using SEO.

Is WordPress good for life coaches?

Yes!!! WordPress is the best content management system in the industry and is perfect for life coaches looking for an easy-to-use solution to create their website.

Do I need a website as a life coach?

Yes, you do. It is now more of a necessity than a luxury to have a website for your coaching business.

A website can help you establish your brand as a coach and put you ahead of the competition of other coaches who have all their eggs in the social media basket.

How do I start a life coach website?

It easy!
1. Choose a website builder you love
2. Get your domain name ready
3. Plan out all your website pages and crank out engaging website copy
4. Learn the basics of design or outsource the job to a professional on Fiverr or Upwork.

6 thoughts on “Website Design For Coaches: The Beginner’s Guide”

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